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PR: 5
Description:141 SercOn a WPP group company is all about Behavior Transformation™. We focus less on the messages a consumer is sent top-down through media, and more on the way a consumer will respond behaviorally to a brand interaction. We seek to understand how consumers choose brands, what influences behavior at the point of sale and how the trade impacts that process. We create programs that build both brand sales and brand equity. When we deliver the right brand experience, sales grow at the same time in which attitudes improve.
Category:Business: Business Info
Link Owner:vinaya joseph
Date Added:June 14, 2007 06:35:03 AM
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